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More than 30,000 Swiss fans protested esports at a professional soccer game.

Here’s why.

When Swiss soccer fans hurled game controllers onto the Stade de Suisse pitch, they protested an issue much bigger than Esports

By Mouhamad Rachini

RoyalBlueStuey credit.jpg

Fans gather at the Stade de Suisse in Bern, Switzerland, before a Europa League match. The stadium hosted the Young Boys-Basel game and subsequent Esports protest on Sept. 23, 2018.

Photo courtesy of RoyalBlueStuey/Wikimedia

It was always expected to be a big match.

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“It’s Young Boys versus Basel,” said Christof Flück, a BSC Young Boys supporter. “It’s a classic in Switzerland.”

 

On Sunday, September 23, the two sides met at the Stade de Suisse in Bern, Switzerland; the home of BSC Young Boys. The atmosphere was tense, but the game was expected to be a thrilling contest.

 

“People were in the stadium really early,” Flück said. “The home curve [where the ultras sit] was packed already almost an hour before kick-off.”

 

The home team lived up to its billing. BSC Young Boys led 4-0 at the hour-mark, and when the game ended, they emerged victorious 7-1.

 

“The atmosphere was just awesome,” Flück said. “We were cheering and chanting until long after the game ended. It was a big party.”

 

For Peter Zweifel, an FC Basel supporter, it was a horrible experience.

 

“During that 90 minutes, I had the feeling that I wanted to walk away a lot of times because 7-1? It’s just devastating,” he said.

 

As impressive as the scoreline was, it wasn’t the soccer game’s biggest story. During the match, fans engaged in a protest by throwing tennis balls and game controllers onto the pitch. Fans also unveiled several banners voicing their distaste of Esports, including a giant choreography (a.k.a. tifo) of a pause button.

 

Their source of annoyance wasn’t a specific player, rival, or referee though. Rather, it was something that extended beyond their clubs and the sport of soccer. They were protesting against Esports.

 

“At the beginning, I didn’t understand that it was a protest,” Zweifel said. “I just saw Young Boys fans throwing tennis balls onto the field...and after the half-time break, FC Basel fans were doing something very similar.”

 

“I only found out at half-time what the protest was about,” Flück said. “When it was still 0-0, a couple told us to make way for the tifo, and then they interrupted the game with the tennis balls and some controllers.”

 

As out of place as it seems, these protests are not uncommon in Switzerland. For almost two years, Swiss soccer fans have vocally and physically engaged in protests against Esports.

 

“The protest isn’t really new,” said Oliver Zesiger, a co-head researcher for the game Football Manager in Switzerland. “Especially Basel fans have protested Esports since its inception at the club.”

 

These protests aren’t simply about Esports, though. For FC Basel supporters, Esports is just a part of what they believe to be a bigger problem with the club.

 

“It’s a general question of how the club markets itself to the audience,” he said. “They question if everything the club does is necessary in terms of marketing, and Esports is just the big name in this.”

 

Protests have been led by FC Basel’s Ultras. These are hardcore fans who engage in activities such as tifo-making and lighting flares. They usually sit in the club’s supporters’ section or fan-zone.

 

“They’re protesting against the commercialization of modern football,” Zweifel said. “They’d like to preserve football the way it used to be, without all those ads and half-time break shows and Esports.”

 

The ultras consider themselves traditionalists and they fear that the club is soiling its identity by moving towards more materialistic causes.

 

“The ultras feel that they’re being marginalized,” said Steve Last, a Swiss journalist with 20minutes.ch. “They feel that the club is turning into a brand and a product, and that it’s losing its heart.”

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But if the fans are worried about their clubs becoming commercialized, why are Esports in particular being brought up?

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“This Esports thing is sort of a symbol [of it all],” said Florian Raz, an editor at the Swiss newspaper Tages-Anzeiger. “It’s a fear of the traditional fans that the club and the fans are going different ways.”

BSC Young Boys Ultras have also engaged in Esports protests, with their tifo of the pause button being their peak. But unlike FC Basel Ultras, their protests have more to do with a potential league rule rather than Esports as a commercial product.

 

“Against Esports as a concept, the Young Boys fan club doesn’t have a problem,” Flück said. “The protest on the Young Boys side was against professional football teams requiring an Esports team to be able to compete in the Swiss Super League.”

 

For a while, rumours that the Swiss Football Association were looking to create an Esports league were being spread among Swiss football fans. These reports suggested that the Swiss Football Association were considering making having an Esports team a requirement for club licensing in the first division. In other words, it would be mandatory for all clubs in the Swiss Super League to have an Esports team in order to compete.

 

That’s an issue to all Swiss soccer fans.

 

“That to me is a no-go,” Zesiger said. “You cannot say that clubs have to have an Esports player. It cannot be a requirement to play professional football at the highest or second-highest level.”

 

“We go to the matches to see football,” Flück said. “We pay our season passes for the football club, and we don’t want that our football club has to invest into Esports just to play football. It makes absolutely no sense.”

 

Even if the rule is made a reality, there are questions as to how much publicity Esports would bring to the league and the teams.

 

“Obviously there is an audience for it,” Raz said. “But Swiss clubs are so small, I don’t know if this is something that will matter. For example, if [six-time English Premier League champions] Chelsea F.C. opened their own Esports branch, then it’s OK for them because you have a worldwide audience that knows Chelsea F.C. But who knows FC Basel?”

 

Unlike some of his fellow FC Basel fans, Zweifel believes that good can come out of Esports. He thinks that investing in Esports can help clubs boost their popularity.

 

“My opinion is that it’s great to have publicity all around the world,” he said. “Not even just for Basel but for the Swiss Super League as well, even if it’s negative publicity.”

 

And although he doesn’t agree with the league potentially forcing clubs to open Esports divisions, he thinks that having a competitive Esports team will help build a larger fan base for FC Basel.

 

“The sooner we adopt Esports, the greater our advantage over other European clubs,” he said. “And that’s what we want. We want victories and a great time, be it digital or in a stadium.”

 

But will Swiss football ultras be as easily convinced?

 

“As things are right now, I doubt it,” Last said. “The Esports thing is very new and it’s sort of a fringe aspect of what the FC Basel is. The most important thing is still the athletic team, and the Esports team is very small. It’s very unlikely that the ultras will go to any event of the Esports team and support them there.”

 

But Zweifel can see it happening in a few years.

 

“It just needs some time,” he said. “It’s either FC Basel win some Esports championships some times, or, when all those Esports youngsters grow older and they’re in the ultras in a few years, they’re going to have their own opinions and share them too.”

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